Discovery Questionnaire

1 About your business

Help me understand who you are and what you do.

Business name * (exactly as it should appear)

What type of business is this? *

Service business — cleaning, plumbing, HVAC, landscaping Appointments / bookings — barbershop, salon, trainer, tutor Shop / products — boutique, smoke shop, market, florist Food — restaurant, café, food truck, bakery Something else

Slogan or tagline (if you have one)

What does your business do, in one sentence? *

How long have you been in business?

Who are your customers? (age, location, type of person)

What areas / locations do you serve?

What makes you different from your competitors?

Who are your main competitors? (names or links, if any)

2 Goals for the website

What do you want this website to actually achieve?

The ONE main thing you want visitors to do *

Call the business Visit the shop in person Buy or order a product Book an appointment or service Send a message or enquiry Request a price quote

Other goals for the site (tick any that apply)

In 3 months, what would make this website a success for you?

Do you have a website now? (paste the link and what you dislike about it)

Show me 1–3 websites you LIKE — and what you like about them.

Any websites you DISLIKE? (and why)

3 What the site needs (pages & content)

This is the actual content that will go on your website.

List your products or services (with prices if you want them shown) *

Do you want prices shown on the site?

Yes, show all prices Show some prices only No prices — “contact for pricing”

Opening hours

Full address (or write “online only”)

Phone, email & social media links to display *

A short “About us” paragraph (or notes and I’ll write it for you)

Any customer reviews / testimonials to include?

Do you already have the text written for the site?

Yes, I’ll send the text Some of it No — please write it for me

Photos & logo — tick what applies:

I’ll send my logo file I’ll send my own photos Please use free stock photos I have no logo — please make a simple one

4 Look & feel (branding)

So the design matches your style.

Brand colors you must use (exact codes if you have them)

Do you have a logo?

Yes, I have a logo No logo yet

Overall feeling you want *

Words that describe the vibe you want (tick a few)

Any colors or styles to AVOID?

5 Features you may want

Tick anything you’d like the site to do.

Any special requests or must-have features?

6 Technical & practical details

The last details so we can build and go live smoothly.

Do you own a domain name (like yourbusiness.com)?

Yes, I own one No — please help me get one

If yes, what is it and where is it registered?

Do you have a business email address?

Yes No

Do you have a Google Business Profile (the listing that shows on Google Maps)?

Yes No / not sure

Your social media accounts (paste the links)

When do you need the website finished?

Roughly what budget do you have in mind? (optional)

Who is the ONE person who approves the final site?

Who will be my day-to-day contact during the project?

Anything else I should know?

7 What you’ll send me

Tick these once you’ve gathered them. I can start as soon as they’re ready.

Your name (so I know who this is from) *

1 About your business

2 Goals for the website

3 What the site needs (pages & content)

4 Look & feel (branding)

5 Features you may want

6 Technical & practical details

7 What you’ll send me

Thank you!